How Joya Marketing helped Eitan Medical grow its LinkedIn community from 12,000 to more than 26,000 followers
Joya Marketing managed Eitan Medical’s LinkedIn presence from 2022 to 2026, helping the company build a consistent, educational and professional channel for medtech audiences.
During the partnership, Eitan Medical’s LinkedIn community grew from approximately 12,000 to more than 26,000 followers, with consistent growth in reach and impressions.
About Eitan Medical
Eitan Medical is a medical device company focused on medication delivery solutions, including infusion technologies used across hospital, emergency, specialty and homecare settings.
The challenge
Eitan Medical wanted to strengthen LinkedIn as a channel for healthcare professionals, customers, partners and employees.
The goal was to create content that could:
- build a consistent professional presence over time
- explain complex infusion technology clearly
- support product awareness
- share company news and conference activity
- highlight employees and internal initiatives
- build a consistent professional presence over time.
What did Joya Marketing do for Eitan Medical?
Joya Marketing managed Eitan Medical’s LinkedIn channel end-to-end, including content strategy, content planning, writing, publishing support, performance review and ongoing optimisation. The work included:
LinkedIn strategy
We built a long-term LinkedIn content plan focused on consistency, education, product communication and company storytelling.
Hands-on channel management
We supported day-to-day LinkedIn activity, helping maintain a consistent posting rhythm, pushing content forward, chasing inputs when needed, managing urgent requests, timing posts around conferences and events, and testing different posting times to improve reach and engagement.
Healthcare content creation
We translated complex clinical, technical and operational topics into clear LinkedIn content for healthcare audiences.
Educational content series
We developed educational post series around infusion delivery, patient safety, medication delivery workflows, EMS, hospital wards, infusion centers, specialty infusion and homecare.
Product communications
We created posts that explained product capabilities through practical clinical and operational value.
Conference and event coverage
We supported LinkedIn content around conferences, exhibitions, company events and industry meetings.
Employee and company storytelling
We helped integrate employee news, internal initiatives, company milestones and employer branding content into the LinkedIn calendar.
Performance optimisation
We reviewed LinkedIn performance over time to refine content topics, post formats and publishing cadence.
What healthcare LinkedIn content did Joya create?
The content combined educational, product, company and employee-focused posts.
Examples included:
- Infusion delivery across different care environments
- Patient safety and infusion error education
- Human factors and usability in infusion technology
- Specialty and home infusion content
- EMS and hospital workflow content
- Product explainers for Sapphire™ and Avoset™
- Conference and event updates
- Employee and company culture posts
- Corporate news and milestone posts
What results did Joya Marketing achieve?
Over four years, Eitan Medical’s LinkedIn audience more than doubled.
Key results:
- LinkedIn community grew from approximately 12,000 to more than 26,000 followers
- More than 116% follower growth
- Consistent growth in reach and impressions
- Stronger integration of product, educational, event and employee content
- A consistent LinkedIn presence supporting brand awareness, product visibility and employer branding
Client testimonial
“Since 2022, Joya Marketing has managed our LinkedIn presence and helped grow our community from around 12,000 to more than 26,000 followers, with consistent growth in reach and impressions.
Viki and Liat are a pleasure to work with – organized, responsive, creative, always there when urgent requests come up, and constantly pushing us to keep improving. I highly recommend Joya Marketing.”
Andrea Dagan
Vice President, Marketing, Medication Delivery Solutions
Eitan Medical
Does Joya Marketing use AI for healthcare LinkedIn content?
Yes. Joya Marketing uses AI to support research, ideation and workflow efficiency where appropriate.
However, healthcare content requires human expertise, strategic judgement and careful review. The strategy, messaging, interviews, content planning, editorial direction and final content are led by experienced healthcare marketers.
For Eitan Medical, our role included understanding complex infusion technology, working with the marketing team, structuring educational content and ensuring the LinkedIn presence remained accurate, credible and relevant to healthcare audiences.
What type of LinkedIn content works for medical device companies?
For medical device companies, LinkedIn works best when content is consistent, educational and connected to real business goals.
Effective content often includes:
- educational posts explaining clinical or technical topics
- product content linked to practical healthcare workflows
- conference and event coverage
- employee stories and internal initiatives
- company milestones
- patient safety or healthcare system topics
- content that answers common customer, clinician or partner questions
Why should medtech companies invest in LinkedIn?
LinkedIn is part of the company’s market infrastructure. It is where customers, partners, investors, employees, KOLs, distributors and AI search tools look for signals about what the company does, what it understands, and whether it is credible.
A strong LinkedIn presence helps a medtech company:
Be understood faster
Complex medical technologies are often misunderstood or oversimplified. LinkedIn gives companies a place to explain the clinical problem, the workflow, the product role, and the market context clearly.
Shape the market narrative
If a company does not explain its category, competitors, analysts, media, and AI tools may define it instead. Consistent content helps the company own the language around its technology.
Support commercial conversations
Buyers rarely make decisions from one post, but LinkedIn can warm the market before sales conversations, reinforce credibility after meetings, and keep the company visible between conferences.
Increase AI search visibility
AI tools increasingly use public expert content on LinkedIn to understand companies, technologies and markets. Clear, consistent LinkedIn content helps AI systems recognize what the company is known for, which problems it addresses, and where it fits in the healthcare landscape.
Build trust over time
In medtech, trust is built through repeated signals: evidence, expertise, people, events, milestones and clinical relevance. LinkedIn is one of the few channels where all of these can be shown continuously.
Attract talent, partners and investors
A quiet company can look smaller or less active than it really is. A strong LinkedIn presence shows momentum – not just to customers, but to the people deciding whether to join, partner, invest or engage.
Looking for a healthcare LinkedIn agency?
Joya Marketing helps medtech, biotech, digital health and life science companies turn complex messages into clear, credible LinkedIn content.
If you want to strengthen your company’s LinkedIn presence, build thought leadership and create content that healthcare audiences understand, we’d be happy to speak.