In healthcare marketing, one strategy continues to stand out – content marketing. For medtech, biotech, and digital health companies, creating valuable, targeted content is no longer optional – it’s essential for building trust, driving leads, and fueling growth. And the numbers prove it. Recent research shows 50% of U.S. medtech companies reported achieving over 20% […]
When it comes to B2B healthcare marketing, few platforms compare to LinkedIn. Over the years, LinkedIn has evolved far beyond a job-hunting site – it has become the go-to platform for professional networking, business development, and content marketing, especially for companies operating in the healthcare, medtech, and biotech industries. With 774 million global users, LinkedIn’s […]
When it comes to healthcare investor decks, first impressions aren’t just important – they’re everything. You have just 7 seconds to capture attention, establish credibility, and convince your audience it’s worth listening to the rest. And where does that first impression happen? Your title slide. Many founders and startups spend weeks perfecting their business model, […]
For medical device startups, the journey from innovation to acceptance in the healthcare market is fraught with challenges. Among the myriad of strategies to overcome these hurdles, one stands out for its effectiveness: the case study. Case studies are not just stories; they are strategic tools that can advance a startup’s narrative, highlighting a medical […]
In medical content marketing strategy, one of the most common questions we hear is: “What should we post when there’s no news to share?” The answer? Plenty. Because when it comes to generating leads and staying top of mind, waiting for a press release or major milestone isn’t enough. It takes more than 13 marketing […]
If you work in B2B marketing, you’ve probably had this conversation before:Should we invest more time and budget into making social media visuals more polished? It’s a question we discuss often with clients – especially in healthcare and tech. And sometimes, our answer can sound a little rushed. Not because we don’t care about design […]
We’ve all been there. A small thing goes wrong with a client.An email goes out twice.A website link breaks for an hour.A slide has a typo. Nothing dramatic. Probably half the audience won’t even notice. And the internal debate starts:Do we say something… or quietly move on? Most marketing teams are trained to avoid apologising […]
2025 forced a reset for health and medtech. Not just in funding – but in how companies explain themselves. That’s the clearest takeaway from the 2025 Startup Nation Report by Startup Nation Central, and it strongly reflects what we’re seeing day to day at Joya Marketing across Israel MedTech startups. It was a tougher year […]
Cancer care rarely advances through a single breakthrough. Meaningful progress in oncology is built through medtech innovation in cancer care across multiple fronts – early detection, treatment modalities, drug delivery, precision medicine, and immune response. Each advance may address a different challenge, but together they reshape how cancer is diagnosed and treated. World Cancer Day […]
In today’s digital landscape, content is king – and for healthcare companies, blogging remains one of the most powerful tools to engage key stakeholders, build credibility, and drive growth. If your organization hasn’t yet embraced blogging as part of your marketing strategy, it’s time to reconsider. 71% of B2B buyers rely on blog content during […]