In medical content marketing strategy, one of the most common questions we hear is: “What should we post when there’s no news to share?” The answer? Plenty. Because when it comes to generating leads and staying top of mind, waiting for a press release or major milestone isn’t enough. It takes more than 13 marketing […]
If you work in B2B marketing, you’ve probably had this conversation before:Should we invest more time and budget into making social media visuals more polished? It’s a question we discuss often with clients – especially in healthcare and tech. And sometimes, our answer can sound a little rushed. Not because we don’t care about design […]
We’ve all been there. A small thing goes wrong with a client.An email goes out twice.A website link breaks for an hour.A slide has a typo. Nothing dramatic. Probably half the audience won’t even notice. And the internal debate starts:Do we say something… or quietly move on? Most marketing teams are trained to avoid apologising […]
2025 forced a reset for health and medtech. Not just in funding – but in how companies explain themselves. That’s the clearest takeaway from the 2025 Startup Nation Report by Startup Nation Central, and it strongly reflects what we’re seeing day to day at Joya Marketing across Israel MedTech startups. It was a tougher year […]
Cancer care rarely advances through a single breakthrough. Meaningful progress in oncology is built through medtech innovation in cancer care across multiple fronts – early detection, treatment modalities, drug delivery, precision medicine, and immune response. Each advance may address a different challenge, but together they reshape how cancer is diagnosed and treated. World Cancer Day […]
In today’s digital landscape, content is king – and for healthcare companies, blogging remains one of the most powerful tools to engage key stakeholders, build credibility, and drive growth. If your organization hasn’t yet embraced blogging as part of your marketing strategy, it’s time to reconsider. 71% of B2B buyers rely on blog content during […]
In the fast-paced world of healthcare and medical marketing, companies often ask: “What’s the most effective way to generate high-quality leads?” The answer may surprise you – eBooks and white papers remain some of the most powerful tools in B2B marketing. According to recent data, 51% of B2B marketers use eBooks or white papers as a […]
If you’re part of the medtech or biotech world, you already know that standing out in this competitive space isn’t easy. Whether you’re reaching out to physicians, hospital administrators, or potential investors, your audience expects more than sales pitches – they want value, insight, and expertise. That’s where healthcare content marketing comes in. And the results […]
Did you know that long-form articles get 56% more social media shares than shorter content? In today’s digital world, where attention spans are shrinking, that stat might surprise you. But in healthcare marketing, it makes perfect sense. At Joya Marketing, we’ve spent years writing extensively for healthcare clients – covering everything from mental health, AI […]
For healthcare companies eyeing expansion into the U.S., understanding the market’s ever-evolving landscape is not optional – it’s essential. The U.S. healthcare system is vast, complex, and uniquely challenging, with shifting care models, rapid tech adoption, and constant regulatory pressures. Whether you’re a MedTech startup, digital health platform, or biotech company, keeping pace with industry […]