A Guide to Building a Strong LinkedIn Visual Content Strategy If you’re active on LinkedIn, you’ve probably noticed that some posts generate far more engagement than others. The difference? Visual content – and the way you use it as part of your LinkedIn visual content strategy. Did you know that LinkedIn posts with images get […]
In today’s digital world, your LinkedIn profile is often the first impression you make —especially if you’re seeking funding, new partnerships, or trying to build credibility as a startup founder or healthcare innovator. Investors, potential partners, and clients frequently turn to LinkedIn to learn more about you, your company, and your track record. Yet, far […]
If you’re a medical device startup preparing to raise funds, your medical device investor deck has to stand out in an intensely competitive space. But just how tough is it? The numbers speak for themselves. A typical venture capital (VC) analyst reviews around 3,000 pitch decks per year – yet invests in only about 9 […]
If you’ve ever wondered, “Will one social media post land me a new customer?” or “Is one press release enough to generate leads?” – you’re not alone. Many companies in B2B medical marketing and healthcare grapple with understanding how much effort it really takes to convert a prospect into a customer. The truth? There’s rarely ever […]
“We don’t use printed medical brochures anymore.” I hear this all the time. With the dominance of digital marketing, many healthcare companies assume that print materials are outdated, expensive, and less effective than online strategies. While it’s true that digital marketing offers incredible reach and analytics, completely abandoning print could be a missed opportunity. Print […]
In today’s competitive healthcare landscape, every organization is looking for ways to stand out, build trust, and attract new patients, partners, or clients. While flashy ads or social media campaigns often get the spotlight, one of the most powerful – and often underestimated – tools in your marketing toolkit is simple: healthcare blogging. If you’re […]
The Healthcare Brand Challenge In healthcare – especially in fields like genomics, biotechnology, and precision medicine – many companies face the same branding challenge: how do you visually communicate scientific complexity while remaining approachable, memorable, and inspiring? For Foresee Genomics, a company pioneering accessible next-generation sequencing (NGS) solutions, this was precisely the challenge. Their mission […]
Updated: Aug 28, 2025 LinkedIn’s recent algorithm changes have significantly impacted how content is distributed and engaged with on the platform. In 2024, the focus has shifted towards promoting content from experts and tailoring it to relevant audiences[2]. This change emphasizes the importance of quality, relevance, and consistency in your LinkedIn posting strategy. Optimal Posting […]
November is Men’s Health Awareness Month, also known as “Movember,” a time dedicated to raising awareness about various health issues affecting men. In the spirit of Movember, let’s explore some innovative Israeli companies revolutionizing men’s health care. Pioneering Prostate Health NINA Medical NINA Medical is developing a groundbreaking non-invasive treatment for benign prostatic hyperplasia (BPH), […]
Israeli innovation continues to make waves in the healthcare industry, with seven groundbreaking companies earning spots on TIME Magazine’s prestigious annual Best Inventions list. These cutting-edge technologies are significantly impacting lives around the world, showcasing Israel’s prowess in health tech innovation. The 7 Israeli Health Companies on TIME Magazine’s Best Inventions List 2024 OrCam Hear […]